Tsiku la Valentine layandikira, ndipo palinso chisangalalo cha pachaka chogula kapena kugawa mabokosi a chokoleti cha Russell Stover ndi Whitman's Sampler, chomwe chimapezeka pamtengo wosakwana $12 ku Walgreens, CVS, Walmart, ndi Target.
Koma chaka chino, ogula angakhumudwe akatsegula mabokosi akuluakulu ofiira kapena a pinki ooneka ngati mtima, malinga ndi woimira ogula. Izi zili choncho chifukwa chakuti kulongedza zinthu kumasokeretsa, akutero Edgar Dworsky, yemwe kale anali wothandizira loya wamkulu ku Massachusetts komanso mkonzi wa ConsumerWorld.org.
Dvorsky anati kafukufuku wake wasonyeza kuti mabokosi akuluakulu kwambiri anganyenge ogula kukhulupirira kuti ali ndi chokoleti chochuluka pomwe alibe.
Mabungwe oteteza ogula amatcha njira imeneyi kuti "yopumulitsa," ndipo malamulo aboma salola. Oyang'anira amayesa kupezeka kwa chinthu chochuluka poyerekeza mphamvu ya phukusi ndi kuchuluka kwa chinthu chomwe chilimo, adatero. Kenako amazindikira ngati malo owonjezerawo sagwira ntchito bwino ndipo sagwira ntchito moyenera, monga kuteteza chinthucho.
Izi n’zosiyana ndi zomwe zimachitika chifukwa cha “kutsika kwa mitengo”, zomwe zimachitika nthawi zambiri pamene mitengo ya zinthu imakwera kwambiri ndipo mitengo ya makampani imakwera. Pofuna kuwongolera ndalama zimenezi, makampani amakonza zinthu kuti ziwoneke zazing’ono, zopepuka, komanso zokongoletsedwa ndi mitundu yocheperako yokongoletsera.
Masiku angapo apitawo, Dworsky akunena kuti, wowerenga wina adamudziwitsa za bokosi la chokoleti ndipo adamutumizira umboni wa bokosi lomwe linali ndi zitsanzo za chokoleti chooneka ngati mtima cha Whitman.
Bokosilo ndi lalikulu mainchesi 9.3 m'lifupi, mainchesi 10 m'litali, ndipo limalemera ma ounces 5.1. “Ndi kukula kwake kwabwino kwambiri,” anatero Dvorsky. Koma bokosilo litatsegulidwa, munali chokoleti 11 mkati.
Kotero Dvorsky anagula mabokosi angapo a Whitman chaka chino ($7.99 lililonse) ndipo anachotsa zinthu zonse zamkati zomwe zinali mkati mwake ndi zoyikamo. "Mipiringidzo ya chokoleti imangotenga gawo limodzi mwa magawo atatu a bokosilo."
Dvorsky alibe umboni woti kampaniyo ikusunga ndalama pa chokoleti poyerekeza ndi zaka zam'mbuyomu. Koma CNN yapeza bokosi la chokoleti chooneka ngati mtima cha Russell Stover chomwe chinali ndi tsiku lotha ntchito pa June 10, 2006, chomwe chinasungidwa ndi mmodzi mwa antchito athu ngati chikumbutso, ndipo chinali ndi kukula komweko: mainchesi 9 m'lifupi ndi mainchesi 10 m'litali.
Dvorsky adapezanso chokoleti cha Russell Stover cha ma ounces 5.1 chokhala ndi mipiringidzo 9. "Ndi chachikulu pafupifupi kawiri kuposa bokosi la Russell Stover la ma ounces 4 la anthu asanu ndi awiri," adatero.
"Tangoganizani kuti mwalandira bokosi lalikulu. Ngati mupatsa wokondedwa wanu pa Tsiku la Valentine, adzaganiza kuti ndi bokosi lalikulu la chokoleti, koma kwenikweni ndi zisanu ndi zinayi zokha," akutero. "zoopsa kwambiri."
Mitundu yonse iwiri imasonyeza kulemera ndi chiwerengero cha maswiti omwe ali mkati mwake. Lindt & Sprüngli, kampani ya chokoleti yaku Switzerland yomwe ili ndi mitundu ya Russell Stover, Whitman's ndi Ghirardelli, idatumiza pempho loti ipereke ndemanga ku Russell Stover Chocolates.
Russell Stover Chocolates anati "zingathe kuuza makasitomala athu momveka bwino zomwe zili m'maphukusi athu."
"Izi zikuphatikizapo kugawa kulemera kwa zinthuzo komanso kuchuluka kwa chokoleti m'mabokosi athu onse a Tsiku la Valentine," Patrick Khattak, wachiwiri kwa purezidenti wa malonda a kampaniyi, adatero mu imelo ku CNN Business.
Kale, oyang'anira akhala akuimba mlandu opanga chokoleti chifukwa choganiza kuti ndi opakira molakwika. Mu 2019, Loya wa California District adapereka mlandu motsutsana ndi Russell Stover ndi Ghirardelli, ponena kuti amagwiritsa ntchito mabotolo abodza ndi chinyengo china m'mabokosi ndi matumba ena a chokoleti kuti ma phukusiwo aziwoneka odzaza kuposa momwe analili.
Maloya a boma, kuphatikizapo Loya wa boma wa ku Santa Cruz, adathetsa nkhaniyi ndipo makampaniwa adalipira chindapusa cha $750,000, akuvomereza kuti sanalakwe koma adavomereza kusintha phukusi.
Wothandizira Loya wa Chigawo cha Santa Cruz, Edward Brown, anati akufufuza zitsanzo zaposachedwa za kusungidwa kwa zinthu mwachinyengo kwa makampani awiriwa. Iye anati Dvorsky adamufunsa za nkhani yake yotchuka kwambiri yokhudza mabokosi a chokoleti a Russell Stover ndi Whitman.
"Tsoka ilo, izi zikupitirirabe. Ndizokhumudwitsanso," Brown adauza CNN. "Tifufuza ngati makampaniwa agwiritsa ntchito mwayi uliwonse wotsutsana ndi lamulo. Kuyambira mlandu wathu mu 2019, pali zinthu zambiri zomwe zawonjezeredwa zomwe zikuphwanya malamulo."
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Nthawi yotumizira: Sep-05-2023
